The Pooram celebration in Vaisakh is
a major festival at Trichur. It is an annual event of great importance. A great parade of thirty richly caparisoned elephants carrying ceremonial umbrellas is help on this
occasion. They pass through the magnificent temple entrance- tower and line up in the open ground. It is believed that, the temple deity Vadakkunnathan (shiva) rides on the
elephant in the centre. To the music of the pipes and trumpets the elephants go round the shrine, and at night there is a spectacular display of fireworks which goes on till dawn.